Patrick Seaton

Founder of New Generation Selling | Creator of AskAlex | Author of A Crocodile Brain Can Make or Break Your Sale

Patrick Seaton is a sales strategist, author, and creator of AskAlex™, the on-demand neural-selling coach helping professionals turn conversations into conversions. As the founder of New Generation Selling (NGS), Patrick is reshaping how people sell — replacing high-pressure tactics with neuroscience-based methods that align to how buyers actually think and decide.

He is the author of A Crocodile Brain Can Make or Break Your Sale, a book that reveals how to work with, not against, the buyer’s brain. Patrick developed the Problem-Solving Sales Process (PSSP), a science-based framework that teaches salespeople to calm the buyer’s “crocodile brain,” build trust quickly, and guide purchasing decisions through clarity and confidence.

Patrick is also the host of a weekly show on Building Fortunes Radio, where he explores the intersection of sales, change, and organizational improvement. His conversations challenge outdated selling traditions and help listeners reimagine sales as a disciplined process of problem-solving and connection rather than persuasion.

Across his ventures, Patrick’s mission remains clear: to help companies and individuals align their sales approach to the buyer’s journey — creating consistent, customer-centric results that last.

Listeners and collaborators can reach Patrick at pseaton@newgenerationselling.com
or connect with him on LinkedIn to continue the conversation.

New Generation Selling — Aligning Your Sales Process to the Buying Journey.